If you know how to market on Twitter, you can develop some great relationships as well as make money for your business. Twitter is in the top 15 top trafficed websites on the internet, so it’s worth the time to get it right. Do you feel like I did when I first started using Twitter, overwhelmed and confused?

This information I am going to share with you will help you figure it out. Also, Twitter has had some recent changes that I wanted to share with you that I learned from Jonathan Budd. I want to thank him for sharing this with me so I can pass it along to you so you can master Twitter marketing.

Tip #1 Establish Your Brand You can go to http://www.twitbacks.com to get a great free background.

Tip #2 Create a great bio and link. Create a bio that’s fun and edgy and gets people interested in you and also to deliver the message of your brand. Have a link back to your blog, or your facebook page or fan page.

Tip #3 Get Targeted Followers You can go to http://www.search.twitter.com to see what people are tweeting about specific keywords you are targeting and follow them. You can also send them a personal message about their tweet with a comment relating to the tweet adding “let’s connect” and a http://bit.ly link to your facebook page.

Tip #4 Manage Your Following You generally want to have more people following you than you are following. You can go in and unfollow those who have not followed you back in a week. Generally 30% of the people you follow will follow you back. I have found that when I click on “follow” and then send a quick direct message to that person, the follow rate is greatly increased. People know then that you are not just out to make a sale, but to actually connect with them.

Tip #5 Use Tweet Deck This is a free tool that will allow you to manage your tweets. Go to http://www.tweetdeck.com to register. When you find someone who has at least 1000 followers, retweet their content. Then after you do this for a while, send them a direct message and say you follow them all the time and love their stuff and would they mind retweeting your blog post.

Tip #6 How to have great relationships and follower strategies

To interact with your followers, ask A LOT of open ended questions. You can google “conversation starters” if you can’t think of anything to say. Ask for people’s opinions or advice on things, even simple things like what to name your pet. Then respond to the best answers with other questions to keep the conversation going.

Keep your followers thrown off by entertaining them so they don’t know what to expect. You can post top rated things from Digg.com, mashable.com and http://popurls.com (the most popular content from the most popular sites). Post amusing things you do and create videos on youtube and tweet about them to get multidimensional with your following.

Tip #7 The ratio should be as follows:

35% humor (search some great one liner clean jokes)
35% personal
20% random life stuff and/or quotes
10% business

Tip #8 Get your followers off Twitter It’s important to invite your followers to connect with you on facebook page, your fan page, or your blog.

Tip #9 Build A Hyper-responsive list. You will need a blog to send your followers to. Then once they get to your blog, give them something of value for free. BUT make it something that’s up to date – fresh reports, video trainings, free products, free tools and software. Also have awesome blog posts that will add lots of value to your followers, something that will blow their mind.

Create 2-3 great posts a week and tweet to your facebook and Twitter followers and ask them to share it. By people visiting your blog and opting into your list, you will be building a great list of people who love your content.

Tip #10 Get celebrities to promote you. Can you imagine if you shared that a celebrity shared your tweet? Great social proof. An awesome new service is called sponsored tweets. Go to http://www.sponsoredtweets.com to check it out. You can pay celebrities to send out a tweet for you.

Jonathan gives these great tips for sponsored tweets:

1) Create your ad so if doesn’t seem like an ad and something that sounds like what that person would say
2) Can’t be spam; lead their followers to something like a cool blog post
3) Measure your ROI by measuring how many leads you got, the cost per lead, and how much money you made from those leads.

Well, thanks again, Jonathan, for all the great tips on how to market on Twitter. Happy tweeting, everyone, and let me know how your twitter marketing is going by leaving a comment below and if you would share this with others, I would appreciate it.

It has been assumed for quite some time now that the new “social” media marketing was the sole responsibility of the millennial generation, Twitter and marketing were on opposite sides of the fence. Twitter was the responsibility of those strangely independent cause oriented workers that were as at home on their smart phones as they were on their laptops. These strange new breeds would work in tandem with the wool suit 9-5 crowd at the office that were pushing direct mail flyers, scheduling radio spots and working contacts they had know for thirty years.

In reality there were two forces: a yin and yang, a push and a pull, a driving movement and a resistance. However in the later stages of the last decade the two camps began to merge and Facebook pages were popping up for established conservative nightly news programs and Twitter was being seen a viable component to the marketing of a business. It is important to note that Twitter is an “aspect” of the marketing side of the business, it is still no replacement for your effort in marketing planning and other strategic operations.

Twitter and marketing are not 2 distinctly separate activities these days, one is merely a tool of the other, and Twitter and marketing must exist in harmonious balance. So how does the modern day samurai balance the soft side and the hard side, the yin and the yang, the dynamic dance between Twitter and marketing? The answer is in the application of the tool in relationship to your overall strategy. As a list of bullet points Twitter should be used to:

1. Provide a low cost marketing alternative that gives a link or an overview to additional information (you will not be able to post your entire newspaper ad in the tweet)

2. Align your Twitter and marketing efforts to make sure your message matches your audience. If the message is not geared toward those that use Twitter it is not exactly viral material (look at Toyota’s branding of Scion as an example of focus marketing)

3. Make sure what you are tweeting is relevant, people will gladly be introduced to new products, but will be turned off by attempts to spam…. If you want to spam go back to direct mail.

Lastly utilize your Twitter and marketing campaigns using a defined set of KPI (Key Performance indicators) and know what you are looking to get, is it ore followers, higher conversion or simply more brand exposure? All of these will require a slightly different approach and need to be tailored accordingly.

Have you ever wondered what the Twitter hashtag is and how to use it?  The hashtag is the symbol that looks like the numbers symbol.  Here is some great information that comes from Dennis L. Prince’s book, “Get Rich With Twitter.”

A hashtag is used to follow a certain topic as well as help your followers tune in to the topics you tweet about that are of interest to them.  It’s a series of characters immediately preceded by the hash mark.  You can search for hashtags in the Twitter search bar.

When using hashtags for business, you can develop your own hashtags so your followers can easily stay aware of your business activities, promotions, and new product launches.

Here are some great tips Dennis mentions that you can follow when using hashtags:

1) Before creating your own hashtag, first search Twitter using the tweet search box on the main page to see if it already exists.

2) Since the purpose is to include the hashtags in your tweets and encourage your followers to insert it into their related tweets,  keep the hashtag as short but intelligible as possible.

3) If you want to create a hashtag to help your followers track you or your business at an event or conference, be sure to select and publish your hashtag well in advance so that your followers will know how to search for your related tweets.

4) Although you can’t control how others include the hashtag in their responsive tweets, you should establish consistency in the method that you include it in your messages.

And finally, here are some no-nos Dennis mentions you should avoid:

1) Don’t overuse the hashtag.

2) Don’t make your hashtag difficult to understand.

3) Don’t overlook the need to announce that you will be using a specific hashtag before you put it into use.

4) Don’t begin using hashtage unless you’re certain you will continue posting a useful and fluent stream of tweets that are specific and interesting to the topic you’re tagging/

5) Don’t use the hash-mark symbol in on of the more conventional ways within your tweets

(ex: #1 or phone #)

These are some great tips you can use with your Twitter marketing.  If you found this information useful, please share with others by clicking on the social networking buttons.  Any other tips on hashtags?  Would love to hear your comments below.  Happy tweeting!

We all know that the most costly portion of a business has traditionally been the sales and advertising activities, and this is especially true of the traditional methods of media such as television, radio and print. The issue by large is how to reach the people and more importantly reach your target demographic within the people. In short it comes down to the more you reach the more you sell. This is a perfect application for Twitter marketing. Traditional outlets rely on big placement, flashy space and wide appeal to try to get the target demographic to pay attention, however with Twitter marketing you are actually utilizing a person’s social network to plug into an exponentially large market that shares similar lifestyle traits as the person you have just sent the tweet to. Let’s do some simple math to see how Twitter marketing grows your brand as it spreads.

Johnny likes the skateboard lifestyle, and with that come other lifestyle specific choices regarding dress, music, products and causes. Through Twitter marketing you as an advertiser are able to turn that one individual into a beacon to reach 10 more like-minded individuals, they in turn reach 10 and each of them in turn reaches 10 people through the use of Twitter marketing. That is over 1,000 targeted individuals all moving your message.  They are sending a signal in real time through others in their social network that target your message to their demographic, there is no wasted money, no wasted effort, and best of all you have recruited a marketing agent into your business and did not even have to put him on the payroll!

Now Twitter marketing is just as much about the message and the timing as it is the content, and this is how the product Twitter For Profit Blueprint will show you how and what to tweet for maximum effectiveness. Below are a few simple rules to get you started in Twitter marketing:

1.       Content is king- Know your target market, especially when it comes to Twitter marketing. With limited characters it will have to be compelling and concise.

2.       Know your schedule- Too many tweets too fast makes it feel like spam, and while advertising is how we become aware of products, too much push makes it seem awkward.

3.       Provide something of value to your audience- What makes them want to search out your message or product.

4.       Twitter Marketing is still marketing- And there are those that are better connected than others, as an example: celebrities have much larger followings than the guy down the street.

5.       Decide on a bottom up or a top down strategy for your marketing: Are you going to drum up a wave of support through a grass roots campaign, or are you looking for a spokesman to spread the message, both are viable options in Twitter marketing, but carry different implications for cost and timing.

Hello, I hope you are having a great weekend! Are you staying in touch with people on Twitter? Used correctly, it can be a powerful way to communicate with others and grow your business. Check out in this video below all the people from all walks of life who are using Twitter. I would love to hear your thoughts below on how Twitter has helped you have an online presence.

Why are you in the Internet Marketing niche?

People get in to this for various reasons, but I would have to say that the biggest reason is to make money. Whether to try to make this a full time gig, or make just enough to make a car payment, money is a huge motivating factor.

Unfortunately though, people get the wrong idea about just how “easy” it is to actually make any money doing this. In fact, some 93% of the people who actually cosider themselves internet marketers don’t make a red cent.

Part of the issue is they are sold a bill of goods. They are told over and over how easy it is to do, that they can make money in their sleep, etc. What their NOT told is how much work is actually involved to GET to that point.

Then there are those who simply don’t want to make the effort. They buy product after product, open it up and see that work is involved, then stop right then and there. Then they wonder why they are not having the success they feel they deserve.

At the end of the day, it comes down to focus and desire. The true desire to succeed, then the power of focus to study and put in to action what they learn.

It also helps a lot to laser focus on one or two particular things at a time. For example, focus on becoming a killer copy writer, or perhaps article marketing, or creating and selling products. In the internet marketing world, there are so many of these sub-niches that it can be hard to focus on just one or two.

So right now, perhaps you’re at that point – trying to pare down your focus on one particular subject. I can help you…

Twitter for internet Marketers is one such sub-niche that you can focus on, and right now, you can grab this training cd for free. It even comes with a free sample of our killer marketing newsletter.

Just visit us at: http://www.twitterforprofitblueprint.com

Grab your free cd – Twitter for internet Marketers – while supplies last.